You booked your event photographer. Now what?
The best way to assure you will have all the images you might need to send to your sponsors, vendors,
This list should include images to thank participants of the event, show a general overview of the event, and help in promoting future events. Another key thing to specify to your photographer is the type of images, and the look and feel of the photos. After working off of many shot lists with various coordinators on numerous different types of events we have found that these key points questions could help in creating a shot list that will give the most bang for your buck.
Create a list of Key People to be Photographed
This list includes people that you will be sending thank you emails to, including anyone that donated either their time or money to help make the event happen. If you have a large event volunteer staff it is nice to get a group shot of them.
This can also help in future recruitment and is a great way to show your volunteers how much you appreciate them. In this list, you will also want to include any staff members that need professional shots that you could add to your website, newsletter, or social media.
One thing we find very useful is to have a volunteer or staff member work with the photographer on the day of the event to go down the list and point out all the key people. This also helps to use the photographer’s time most efficiently.
“There is no magic in magic, it’s all in the details“, Walt Disney.
Many people have to work together to make an event successful. Having a list of tighter shots (or close-ups) can be very helpful when sharing photographs after the event, and while creating any promotional material for upcoming events. These are often shots that could be forgotten if not noted before the event, and could include shots of the tables, prizes, food, signage, logos, decorations, or anything that was brought in specifically for the event.
Be sure to have the photos tell the whole story of the event
Often times when we organize an event we get caught up in showing the main story, that we forget about all the little stories within. These images are great for social media or behind the scene photos to show your audience what goes into creating your events. This can be done by having your photographer start before the main event often giving the photographer more time to get all the necessary shots, but to be able to capture all the sweat and tears that go into creating your events.
Your Photos Should Reflect your Brand
Working together with your photographer to create a custom finish for your photographs will ensure that your brand is well demonstrated in your images. Small tweaks in the white balance, use of flash, and exposure along with how the photographer edits the images could help in keeping your branding on par. Before a shoot, I send my clients a questionnaire from which I can create a shooting and editing profile specific to that brand, this has been really successful in keeping your images consistent.
If you are interested in learning more about creating your customized